About Us

Born Maternity is an Australian owned maternity and breastfeeding clothing brand designed by a mum, for mums.
We make stylish, comfortable and practical clothes for pregnancy, breastfeeding and beyond, so getting dressed can feel easy not like an extra job on your to-do list.

Why I Started Born Maternity

I’m Bronwyn, the founder of Born Maternity.

When I was pregnant, I found it really tricky to find clothes that made me feel good. Most of the options were either big-box stores or online only, and nothing quite fit, flattered or functioned the way I needed it to.

In 2022, I found a small maternity business for sale and decided to take a leap. I rebranded it into the kind of store I wished had existed when I was pregnant with comfy, feeding friendly clothes in sizes 8 to 22, that actually looked and felt like me.

What We Offer

• Bump-friendly and breastfeeding friendly clothing

• Size inclusive designs to support mums of all shapes and stages

• Mum life essentials, including lactation cookies and baby chino cups

• Easy online shopping, plus local markets and pop up shop experiences

From pregnancy to postpartum, we’re here to help you feel confident, comfortable and seen.

Where We’re Based

Born Maternity is proudly based in Shepparton, Victoria, and regularly appears at markets, baby expos and pop-up events.
Our local studio even has a breastfeeding and nappy change area because we know how important the little things are.

Thank You for Supporting Small

Every order supports a small Aussie family business. We’re so grateful to all the mums who’ve helped grow Born Maternity into a trusted place to find practical, affordable and feel good fashion for one of life’s most special stages.